Callia Arum is currently a sophomore at Syracuse University, studying in the S.I. Newhouse School of Public Communications' Bandier Program for Recording and Entertainment Industries. Hailing from Massachusetts, she has been surrounded by music her whole life. From singing, to listening, to writing, and now to learning the "behind-the-scenes" of it all, Callia hopes to make music better for the artists and the fans. She has managed several successful digital marketing campaigns including her own makeup-driven social media account, which at one point reached a peak of 125,000 followers. While at college, Callia works as a DJ for a local radio station, a peer advisor for incoming students, a makeup artist for a local magazine, and a Beauty Advisor at Ulta Beauty. Looking ahead, Callia takes interest in marketing (digital or grass roots), music supervision, and sync licensing.