Experience
Team Leader, Intern
Electric Train Records March 2024 – July 2024
Created content for social media, created marketing campaigns for new music releases, playlisted and did PR outreach for playlisting, and researched media hubs and marketing strategies
Content Creator, Social Media Manager, Makeup Artist
Personal Social Media July 2020 – July 2024
Gained up to 125,000 followers on TikTok, created social media content, mostly on TikTok and Instagram, managed brand deals to promote companies, and worked as a makeup artist
774.764.8989 • crarum@syr.edu • Syracuse, NY
Education
Syracuse University
S.I. Newhouse School of Public Communications
Bandier Program for Recording and Entertainment Industries
•Invest in Success Scholarship
•Archbold-Day Scholarship
•SUccess Award
•Dean's List
•Cumulative GPA: 3.9
Skills
•Adobe Premiere Pro, Adobe InDesign, Adobe Illustrator, and Adobe Photoshop
•Figma
•Canva
•Digital marketing
•Social media: Instagram, TikTok, YouTube, Facebook, and Snapchat
•Grammatical editing
•Content creation
•Microsoft Office
•Google Suite
Coursework
•Music Industry I and II
•Business of Record Labels and Music Publishers
•David Rezak Music Business Lecture
•Multimedia Storytelling
•Communications and Society
•Introduction to Graphic Design
•Presentational Speaking
Social Media Manager, Founder, Manager, Makeup Artist
ARCH Face Painting July 2022 – July 2024
Managed social media accounts and email communications to promote and schedule events, handled company financials and budgets, developed company website, and worked as a makeup and face paint artist
WJPZ (Z89, 89.1) September 2023 – Present
DJs weekly, operates the control board in the studio, and attends concerts and reports on them for the press team
Beauty Advisor
Ulta Beauty June 2024 – Present
Assists customers in finding the right products for them, helping to increase sales and customer satisfaction, works the cash register, and performs tasks including shelf stocking, shipment, and order preparation
Public Relations Intern
Teens Teach Technology August 2021 – March 2022
Made weekly cold calls following a company-provided script, researched possible organizations to contact, and sent follow-up emails to interested companies
Cashier
Rutland Hardware June 2021 – March 2023
Worked the cash register and closed shop, answered phones and provided information regarding store inventory, and provided excellent customer service
Peer Advisor
Syracuse University August 2024 – Present
Advises a group of freshman, aids them in their transition into college, and maintains a relationship with advisees throughout the year